Showing posts with label competitor group. Show all posts
Showing posts with label competitor group. Show all posts

Wednesday, July 22, 2009

Former Runner's World Publisher to lead Competitor Media Division

Andrew Hersam Joins Competitor Group as EVP, Media

San Diego, CA – July 21, 2009 – The Competitor Group (CGI) today announced that Andrew R. Hersam has been named Executive Vice President of Media, effective immediately.

Hersam is an accomplished media executive with over 20 years of managing print, digital, radio, television and event brands. During his five-year tenure as a Rodale executive, Hersam served as Vice President and Publishing Director of Runner’s World Media Group, which he led through an unprecedented period of growth and expansion.

“We are thrilled to have Andy join our team at Competitor,” said Peter Englehart, President and CEO of CGI. “Not only does he bring an enormous wealth of knowledge and media experience, but he carries direct endurance industry expertise combined with a personal passion for the space. Andy is poised to direct the future growth of the publishing, digital and sponsorship operations for our expanding event and media properties.”

“Given my passion for the endurance market, I have closely followed the creation and development of the Competitor Group since its inception,” said Hersam, who will relocate to CGI’s corporate headquarters in San Diego, CA. “Competitor is the leader in engaging and inspiring millions of endurance athletes. No other company offers a more effective and robust opportunity to advertisers. I look forward to leading the company’s media expansion, partnering with both Peter and Scott, and renewing many of my endurance industry relationships.”

Scott Dickey, Competitor Group COO, added “We have spent the past 18 months developing the assets and building the framework from which to deliver truly unique partnerships. Having an executive such as Andy join our team simply affirms the value of our properties and fuels the continued momentum in our organization and throughout the endurance industry.”

Hersam, who most recently served as Executive Vice President and Chief Revenue Officer of Westwood One Inc., brings to CGI an expansive background in both developing traditional and new media assets. At Westwood One, Hersam oversaw over $500 million in radio, TV and digital sales across the company's brand portfolio. Prior to his tenures with Westwood One and Rodale, Hersam spent six years as the New York Advertising Director of Sports Illustrated and eight years at Times-Mirror in a variety of executive positions. He is also an avid endurance athlete and a board member of Running USA, a leading industry association devoted to the growth and success of the running industry in America.

About The Competitor Group

Competitor Group, Inc., headquartered in San Diego, CA, is the leading media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. CGI is a portfolio company of Falconhead Capital and comprised of the following brands: Competitor Magazine, Triathlete Magazine, Inside Triathlon, VeloNews, the Rock ‘n’ Roll Marathon Series, Muddy Buddy and VeloPress. CGI owns and operates 27 national events delivering more than 250,000 professional and amateur participants in 2009. CGI publishes four magazine titles with a combined monthly circulation of over 800,000 and has soft launched an endurance community web presence.

Friday, June 5, 2009

Competitor Group Announces Joint Venture in UK: Competitor Media UK Ltd to launch Triathlete Europe

San Diego, CA - June 5th, 2009 - The Competitor Group (CGI), has announced that it has signed a joint venture agreement called Competitor Media UK to establish a European edition of Triathlete Magazine. Triathlete Europe will launch this summer in conjunction with the London Triathlon with distribution in the UK, Ireland and Holland.

"Triathlete Magazine has always been in great demand in Europe," said Publisher John Duke. "Shipping costs have always made widespread distribution cost-prohibitive. Thanks to Competitor Group's joint venture with Competitor Media, European readers can now enjoy the great content of Triathlete Magazine, along with rich local content at an affordable price."

The launch issue of Triathlete Europe will be on sale July 24th, 2009 and the magazine will then be produced as a monthly publication, with national distribution handled through Comag.

Jim Peskett will head up Competitor Media UK Ltd. Peskett brings with him 20 years of experience and knowledge in specialist sports media, having launched, amongst other titles, The Surfer's Path, Whitelines Snowboard Magazine and Sidewalk Skateboard Magazine.

"Triathlon has now become one of the 'must do' sports," said Peskett. "Triathlete Magazine has been the voice of triathlon worldwide for more than 25 years and is written by the sports most talented journalists. The UK market will now have a magazine to reflect the achievements, growth and interest being shown in triathlon today."

Ian Osborne will become Triathlete Europe's editor. Having worked on cycling and triathlon magazines for the past decade, Osborne is an accomplished International Triathlete. He has raced at the World Championships for Olympic distance, long course and 70.3 half ironman, and most recently qualified for the 2009 World Iron Man Championships in Kona this October.

Founded in 1983, Triathlete magazine is the world's largest multisport publication. International versions of the magazine have been published in various languages, and from 1984 to 1999 a prior UK version of Triathlete was the market-leading title in Britain.

About The Competitor Group
Competitor Group, Inc., headquartered in San Diego, CA, is the leading media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. CGI is a portfolio company of Falconhead Capital and comprised of the following brands: Competitor Magazine, Triathlete Magazine, Inside Triathlon, VeloNews, the Rock 'n' Roll Marathon Series, Muddy Buddy and VeloPress. CGI owns and operates 26 national events delivering more than 250,000 professional and amateur participants in 2009. CGI publishes four magazine titles with a combined monthly circulation of approximately 1 million and plans to launch an endurance community web presence under competitor.com in Q2 2009. Further information about Competitor and its media properties can be found at www.competitorgroup.com.