San Diego, CA - June 5th, 2009 - The Competitor Group (CGI), has announced that it has signed a joint venture agreement called Competitor Media UK to establish a European edition of Triathlete Magazine. Triathlete Europe will launch this summer in conjunction with the London Triathlon with distribution in the UK, Ireland and Holland.
"Triathlete Magazine has always been in great demand in Europe," said Publisher John Duke. "Shipping costs have always made widespread distribution cost-prohibitive. Thanks to Competitor Group's joint venture with Competitor Media, European readers can now enjoy the great content of Triathlete Magazine, along with rich local content at an affordable price."
The launch issue of Triathlete Europe will be on sale July 24th, 2009 and the magazine will then be produced as a monthly publication, with national distribution handled through Comag.
Jim Peskett will head up Competitor Media UK Ltd. Peskett brings with him 20 years of experience and knowledge in specialist sports media, having launched, amongst other titles, The Surfer's Path, Whitelines Snowboard Magazine and Sidewalk Skateboard Magazine.
"Triathlon has now become one of the 'must do' sports," said Peskett. "Triathlete Magazine has been the voice of triathlon worldwide for more than 25 years and is written by the sports most talented journalists. The UK market will now have a magazine to reflect the achievements, growth and interest being shown in triathlon today."
Ian Osborne will become Triathlete Europe's editor. Having worked on cycling and triathlon magazines for the past decade, Osborne is an accomplished International Triathlete. He has raced at the World Championships for Olympic distance, long course and 70.3 half ironman, and most recently qualified for the 2009 World Iron Man Championships in Kona this October.
Founded in 1983, Triathlete magazine is the world's largest multisport publication. International versions of the magazine have been published in various languages, and from 1984 to 1999 a prior UK version of Triathlete was the market-leading title in Britain.
About The Competitor Group
Competitor Group, Inc., headquartered in San Diego, CA, is the leading media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. CGI is a portfolio company of Falconhead Capital and comprised of the following brands: Competitor Magazine, Triathlete Magazine, Inside Triathlon, VeloNews, the Rock 'n' Roll Marathon Series, Muddy Buddy and VeloPress. CGI owns and operates 26 national events delivering more than 250,000 professional and amateur participants in 2009. CGI publishes four magazine titles with a combined monthly circulation of approximately 1 million and plans to launch an endurance community web presence under competitor.com in Q2 2009. Further information about Competitor and its media properties can be found at www.competitorgroup.com.